The beautiful thing about Indie Artists is their ability to step outside of the parameters of mainstream music. They are often willing to go where other artists do not dare. They are musical hybrids that think outside the box to develop unique and impressionable sounds. Because of this, these artists garner a large underground following. They have an intrinsic ability to appeal to those that have been jaded by life’s winding curves and society’s need to coat with pleasantries the often stark reality that many individuals come to know on a daily basis. These music fans are indeed living outside of the worldly realm, longing for content that resonates with their experiences, music that speaks their truth no matter how ravishing or unsightly it may be.
When we came across Zürich Concept Artist Marty McKay’s latest release “Emptiness Returns” from his upcoming album release ‘Sin’s Disciple’, we immediately took notice of his distinct quality and sound. The song is a rap-rock fusion that is reminiscent of late 90s and early 2000s styles that were embraced by both sides of the underground and mainstream spectrum. Not too many artists are able to pull off this venture successfully but, McKay has managed to create an astute and conceptually solid music experience for his fans, one that tests the boundaries of artistic expression.
Imagine if you will, melting the sounds of Evanescence with Papa Roach and Linkin Park into a cherished piece of vinyl history. “Emptiness Returns” would be the quintessential example of how to create the perfect rock-rap record with significant power. The female vocalist complements McKay’s masculine musings over weighty guitars and drums. What is most powerful, much like many of rap-rock, and, alternative artists is McKay’s lyrical content. His songwriting delivers a hard lined approach to interactions between men and women that often leave them feeling disenchanted. The fact that an artist is able to discuss real topics within their music is refreshing and courageous at best.
If you enjoyed the 1995 film Se7en ‘s rendering of the 7 Deadly Sins, you’ll find McKay’s record to deliver another fascinating point of view through multiple, music genres. He describes his upcoming album as a “Modern-day interpretation of the 7 Deadly Sins”. Unlike many popular rap songs however, McKay’s album excludes the use of sampling and utilizes real instruments and live accompaniment. ‘Sin’s Disciple’ is scheduled to release on March 28th. Meanwhile, purchase Marty McKay’s latest single “Emptiness Returns” now available on Bandcamp.
Known as a conceptual artist, Marty McKay is also a singer, emcee, and songwriter. He cites some of his musical influences as Public Enemy, Iced-T, and one of our all time favorites Big Daddy Kane. With a certain gift for musical expression, McKay has developed an experimental sound that continues to evolve even through his most recent undertaking as executive producer of Project 7. We are certainly looking forward to hearing more from this groundbreaking artist. Remember to keep your ear to the streets for more sounds from Marty McKay, and his upcoming album ‘Sin’s Disciple’, coming soon on March 28th.
Find out what’s up with Marty on his Official website martymckay.com.
Check out “Emptiness Returns” and other smoking hot music by Marty McKay on SoundCloud.
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