After performing for fans and supporters for over 20 years at sought after pubs and nightspots, the rock band known as “Sleepless” in Adelaide Australia has emerged with their very first music video release for their latest single “It’s Alright if You Are” off of their EP Long Service. The band is taking off in ways most indie artists have yet to try. Masters behind the guitar, drums, bass, and vocals, the group whose sound is reminiscent of jangle pop movements brought to the mainstream by bands such as R.E.M. and Gin Blossoms, Sleepless has given life to lyrics with flawless intricacy.
The video produced by band member Damien Jolly, utilizes numerous symbolic elements to communicate the lyrical content of the song as well as dynamic transitions to tell the story. Opening with the main character flying over a vast landscape; the band immediately captivates fans with the song’s intro. Known for their nostalgic sound and rock-folk style, the producer ventures to include this same feel throughout the production. Opting to include a WWI fighter plane replica as the centerpiece for the story, the band uses this symbol as a recurring metaphor throughout the entire film clip. In addition, the video includes and extraordinary use of black and white as well as color throughout each frame thus adding to the vintage ambiance of the composition within a modern framework.
Lyrically speaking, “It’s Alright if You Are” sends a powerful message and is composed so impeccably that it is nearly impossible to walk away from the song without making a personal connection. Placing male and female characters in the video while facing a struggle enhanced the human element of emotion in the overall production. Listeners are able to feel sadness, frustration, regret, and defeat as well as moments of joy. Sleepless successfully joins depth with a fun-loving melody in this mastermind production.
Comprised of vocalist and drummer Matt Dempsey, guitarists Matthew Jolly and Peter McIver, bassist Damien Jolly, and Chris Koto on vocals and band, Sleepless has evolved into a synergistic guerilla-marketing powerhouse performing, promoting and funding their own projects using grassroots techniques. Gracious fans and supporters are highly anticipating what the longstanding rockers will unleash next. In the meantime, check out the latest video from Sleepless on YouTube and don’t forget to stop by their official website sleepless.com.au to show some love.
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